I was just reading a Perry Marshall blog post about the passion of the internet marketer and for whatever reason, it made me think about some things.
One of the things was that I knew Perry Marshall when he was just getting his start online. He had successfully transitioned from a high tech sales guy to a copywriter.
That thought led me to my own copywriting experiences and how I studied and studied under guys like Gary Halbert, Gary Bencivenga, Joe Sugarman, Claud Hopkins…etc and how it had a huge impact on my life direction.
That led me to being so very thankful that Madison Avenue still views direct marketers (internet marketing included) as the silly step-child that will never amount to a hill of beans. EVEN though direct marketing is the ONLY form of advertising that can be FULLY and COMPLETELY accounted for down the penny. You spent this much, you sold that much through these tightly monitored web sites, mail pieces or whatever…
So no matter how big PPC gets, because the small time ppc guy (that includes the $20,000 a month guy believe it or not – when compared to Madison Avenue corporate accounts) flys under the radar, there will still be a place for the American Dream for some time to come. The time PPC will be out of reach for small guys, will be when Madison Avenue Firms start losing business to PPC campaign management teams. THEN you will see PPC and Ad Copywriting become standard cirriculum at large universities and mandetory for MBA’s.
At that time, competition will get exponentially more fierce. So believe it or not, we still have it easy. So make hay while the sun still shines. Or however that saying goes…
Keep your chin down and your hands up… ’cause it’s a fight.
Kevin
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